Key Highlights

• Swiss quartz movement
• Azure blue dial
• Integrated blue rubber strap
• Riviera heritage dating back to 1973
• Twelve-sided stainless steel bezel
• Fast Strap interchangeability system
• Scratch-resistant sapphire crystal
• 50 metre water resistance

The Baume & Mercier Riviera Quartz [10800] captures the carefree elegance of the Mediterranean lifestyle through a vibrant azure blue dial, a comfortable integrated rubber strap, and the unmistakable design language of the Riviera collection.

Sized at a versatile 36 mm, this reference strikes the perfect balance between sporty presence and everyday sophistication. Its fresh colour palette and lightweight feel make it one of the most versatile and wearable models in the modern Riviera collection, equally suited to business casual attire, travel, weekends, and summer escapes.

The Riviera's iconic twelve-sided bezel immediately identifies the watch as part of one of Swiss watchmaking's most recognizable luxury sports-watch collections. Combined with the integrated blue rubber strap, the watch delivers a relaxed yet refined personality that feels distinctly modern while remaining faithful to the Riviera's heritage.

At the heart of the watch is a Swiss quartz movement that provides exceptional accuracy and effortless ownership. No winding is required, maintenance is minimal, and the watch is always ready to wear.

The result is a luxury watch designed for women who appreciate style, practicality, and everyday versatility.

Inspired by the Colours of the Riviera

The defining feature of the Riviera 10800 is its vibrant azure blue dial.

Inspired by the brilliant waters of the Mediterranean coastline, the dial brings energy and freshness to the wrist while remaining elegant and highly versatile. Its vivid blue tone captures light beautifully and creates a striking contrast against the stainless steel case and matching blue rubber strap.

The result is a watch that immediately evokes the relaxed sophistication of the French Riviera.

The Luxury of Quartz Convenience

For many owners, quartz is the perfect choice for an everyday luxury watch.

Benefits include:

• Exceptional accuracy
• Minimal maintenance
• No winding required
• Instant readiness
• Reliable long-term performance

The Riviera 10800 offers all the beauty of a luxury Swiss timepiece while remaining wonderfully simple to own and enjoy.

Why a Rubber Strap Makes Sense

The integrated blue rubber strap transforms the Riviera into one of the most versatile watches in the collection.

Advantages include:

• Exceptional comfort
• Lightweight wearability
• Modern sporting character
• Increased durability
• Perfect warm-weather performance

Combined with the Riviera's elegant case architecture, the result is a watch that transitions effortlessly from daily wear to vacation settings.

Riviera Heritage Since 1973

Introduced in 1973, the Riviera became one of the earliest luxury sports watches to combine Swiss craftsmanship with a relaxed Mediterranean spirit.

Its distinctive twelve-sided bezel and integrated design quickly established it as one of the most recognizable collections in Swiss watchmaking.

More than fifty years later, the Riviera continues to embody elegance, versatility, and contemporary luxury.

Why Women Love the Riviera 10800

The Riviera 10800 offers a compelling combination of:

• Swiss quartz precision
• Vibrant azure blue dial
• Integrated blue rubber strap
• Riviera heritage since 1973
• Everyday versatility
• Exceptional comfort
• Effortless ownership

The result is a luxury watch that feels equally at home in the city, by the water, on vacation, or during everyday life.

Features

• Model: 10800
• Collection: Riviera
• Movement: Swiss Quartz
• Jewels: 5
• Case Size: 36 mm
• Case Thickness: 9.47 mm
• Case Material: Stainless Steel
• Bezel: Twelve-Sided Stainless Steel Bezel with Four Screws
• Crown: Stainless Steel Crown with Phi Logo
• Caseback: Solid Screw-Down Caseback
• Dial: Azure Blue Dial
• Crystal: Scratch-Resistant Sapphire Crystal
• Strap: Integrated Blue Rubber Strap
• Interchangeable System: Fast Strap Self-Interchangeable System
• Clasp: Triple Folding Clasp with Security Push-Pieces
• Water Resistance: 50 Metres / 5 ATM
• Functions: Hours, Minutes, Date Aperture

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