Some watches are designed to complement an outfit. Others become part of your signature style. The Baume & Mercier Riviera 10663 belongs firmly in the latter category, combining timeless Swiss watchmaking with elegant jewellery-inspired refinement in a timepiece that is equally at home in the boardroom, at an evening gala or during a relaxed weekend brunch.

Inspired by the carefree sophistication of the French Riviera, this exceptional automatic watch celebrates more than fifty years of one of Switzerland's most recognizable luxury sports watch collections. First introduced in 1973, the Riviera broke convention with its distinctive twelve-sided bezel and integrated bracelet—a design that remains instantly recognizable today while continuing to feel thoroughly contemporary.

Its luminous white mother-of-pearl dial captures and reflects light with extraordinary depth, ensuring that no two viewing angles appear exactly alike. Natural iridescence gives the dial a constantly changing personality, while polished rhodium-plated hands and applied indexes provide crisp legibility against its shimmering backdrop. A discreet date display at 3 o'clock enhances practicality without disturbing the dial's elegant symmetry.

Surrounding the dial is the Riviera's unmistakable dodecagonal bezel, beautifully accented by four brilliant-cut diamonds totalling approximately 0.11 carats. Rather than overwhelming the design, these carefully positioned diamonds provide a refined sparkle that enhances the watch's architectural character while preserving its sporty sophistication.

Powering the Riviera is a reliable Swiss automatic movement visible through the sapphire exhibition caseback. Unlike quartz alternatives, the self-winding calibre transforms the natural motion of your wrist into mechanical energy, offering an authentic connection to traditional Swiss horology while delivering dependable daily performance.

At 36 mm, the Riviera strikes an ideal balance between contemporary presence and timeless elegance. The size is versatile enough for everyday wear while remaining refined on a wide variety of wrist sizes. Its integrated stainless steel bracelet flows seamlessly from the case, creating a harmonious silhouette that is both exceptionally comfortable and unmistakably luxurious. Baume & Mercier's practical interchangeable bracelet system also allows the watch to adapt effortlessly to different styles and occasions.

For women considering luxury Swiss watches from Longines, Omega, Tudor or even Rolex, the Riviera offers a distinctive alternative that prioritizes individuality over convention. Its iconic twelve-sided bezel, integrated bracelet architecture and jewellery-inspired finishing create a personality unlike the more traditional round sports watches found elsewhere in the industry.

Elegant without being delicate, luxurious without being ostentatious and sporty without sacrificing sophistication, the Baume & Mercier Riviera 10663 is designed for women who appreciate exceptional craftsmanship, timeless design and the confidence that comes from wearing a truly distinctive Swiss timepiece.

Key Highlights

• Swiss Made automatic movement
• Elegant 36 mm stainless steel case
• White natural mother-of-pearl dial
• Signature twelve-sided Riviera bezel
• Four brilliant-cut diamonds (0.11 ct total)
• Sapphire exhibition caseback
• Integrated stainless steel bracelet
• Interchangeable bracelet system
• Scratch-resistant sapphire crystal
• Date display at 3 o'clock
• Water resistant to 50 metres
• Inspired by the iconic Riviera collection introduced in 1973

Why You'll Love It

The Riviera 10663 is the perfect expression of modern Swiss luxury for women who appreciate authentic mechanical watchmaking without compromising elegance. It offers the everyday practicality of an automatic timepiece while delivering the sophistication and refinement expected from one of Switzerland's oldest luxury watch manufacturers.

Unlike many ladies' luxury watches that rely primarily on jewellery styling, the Riviera has genuine horological pedigree. Its self-winding mechanical movement, sapphire exhibition caseback and integrated bracelet architecture provide an experience that appeals to both watch enthusiasts and those discovering fine Swiss timepieces for the first time.

The natural mother-of-pearl dial ensures every watch is completely unique, while the four brilliant-cut diamonds introduce just the right amount of sparkle without overpowering the clean architectural design. The result is a watch that feels equally appropriate with business attire, elegant evening wear or casual luxury fashion.

For women considering prestigious Swiss watches from Longines, Omega, Tudor or even Rolex, the Riviera offers something refreshingly distinctive. Rather than following traditional round-case design, its signature twelve-sided bezel and seamlessly integrated bracelet create a bold identity that has remained instantly recognizable for over five decades.

Beautifully engineered, exceptionally comfortable and endlessly versatile, the Riviera 10663 is a luxury watch designed to be worn every day—not reserved for special occasions.

Technical Specifications

• Reference Number: 10663
• Collection: Riviera
• Movement: Swiss Automatic
• Calibre: Sellita SW200, self-winding
• Jewels: 26
• Frequency: 28,800 Vibrations per Hour (4 Hz)
• Power Reserve: Approximately 38 Hours
• Functions: Hours, Minutes, Seconds, Date
• Case Material: Polished & Satin-Finished Stainless Steel
• Case Diameter: 36 mm
• Case Thickness: 10.1 mm
• Bezel: Polished Twelve-Sided Stainless Steel Bezel Set with Four Brilliant-Cut Diamonds (Approx. 0.11 ct Total Weight)
• Crystal: Scratch-Resistant Sapphire Crystal
• Case Back: Sapphire Exhibition Caseback
• Dial: White Natural Mother-of-Pearl
• Hour Markers: Riveted Rhodium-Plated Indexes
• Hands: Rhodium-Plated with White Super-LumiNova®
• Bracelet: Integrated Stainless Steel Bracelet
• Bracelet System: Interchangeable Strap System
• Clasp: Triple Folding Clasp with Security Push Pieces
• Water Resistance: 50 Metres (5 ATM)
• Swiss Made: Yes

Perfect For

✔ Women seeking their first luxury Swiss automatic watch

✔ Everyday executive wear

✔ Business professionals

✔ Luxury travel

✔ Anniversary gifts

✔ Wedding gifts

✔ Milestone birthdays

✔ Graduations

✔ Collectors beginning a luxury watch collection

✔ Clients seeking an elegant alternative to more traditional luxury sports watches

✔ Women who appreciate mechanical Swiss watchmaking

Frequently Asked Questions

Is the Riviera 10663 powered by a battery?

No. The Riviera 10663 is a true Swiss automatic mechanical watch. It is powered by the natural motion of your wrist and requires no battery.

Is every mother-of-pearl dial identical?

No. Because the dial is crafted from genuine natural mother-of-pearl, every watch displays its own unique colour variations and iridescent patterns, making each piece one of a kind.

Are the diamonds natural?

Yes. The bezel is adorned with four natural brilliant-cut diamonds with a combined approximate weight of 0.11 carats, adding subtle elegance while preserving the Riviera's sporty character.

Can the bracelet be changed?

Yes. The Riviera features Baume & Mercier's convenient interchangeable bracelet system, allowing compatible straps to be changed quickly without special tools.

Can this watch be worn every day?

Absolutely. Designed for versatility, the Riviera 10663 is equally suited to professional environments, social occasions and everyday wear. Its stainless steel construction, sapphire crystal and automatic movement make it an outstanding daily companion.

How does the Riviera compare with Longines?

While Longines is celebrated for its traditional Swiss watchmaking heritage, the Riviera offers a more contemporary and architectural approach to luxury sports watches. Its integrated bracelet, distinctive twelve-sided bezel and unmistakable design language create a stronger visual identity, making it an excellent choice for clients seeking something less conventional while maintaining exceptional Swiss quality.

Why choose the Riviera over many luxury sports watches?

The Riviera combines genuine Swiss automatic watchmaking, refined jewellery finishing and one of the most distinctive case designs in the industry. It delivers everyday versatility, timeless elegance and exceptional value while offering a look that immediately stands apart from more conventional luxury sports watches.

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