Baume & Mercier Riviera 33 mm Violet Lacquered Wave Dial [M0A10728]

The Baume & Mercier Riviera M0A10728 is a confident expression of contemporary Swiss elegance. First introduced in 1973, the Riviera helped establish the integrated-bracelet luxury sports watch category and remains one of Baume & Mercier's most recognizable collections. This refined 33 mm model pairs the Riviera's iconic twelve-sided case with a captivating violet lacquered dial and precise Swiss quartz movement, creating a watch that feels equally at home in the office, at dinner, or during luxury travel.

Key Highlights

Violet Lacquered Wave Dial

A rich violet lacquered dial enhanced by the Riviera's signature transparent wave decoration creates remarkable depth, energy, and constantly changing reflections.

Swiss Quartz Precision

Swiss-made quartz movement delivers dependable accuracy, exceptional reliability, and effortless everyday ownership.

Integrated Stainless Steel Bracelet

Polished and satin-finished surfaces provide outstanding comfort while preserving the Riviera's unmistakable sport-luxury identity.

Self-Interchangeable Bracelet System

Change straps quickly and without tools to personalize your Riviera for every occasion.

One of Switzerland's Original Luxury Sports Watches

Since 1973, the Riviera has remained one of Swiss watchmaking's defining integrated-bracelet luxury sports watch collections.

Designed for Everyday Luxury

Elegant enough for business, refined enough for evening wear, and versatile enough for everyday enjoyment.

Why You'll Love This Watch

If you're looking for a Swiss luxury watch that's distinctive without being overstated, the Riviera 10728 is an exceptional choice. Its vibrant violet dial offers a refreshing alternative to traditional black, blue, or silver watches while remaining elegant enough for everyday wear. Whether you're celebrating a promotion, anniversary, birthday, graduation, or simply investing in your first Swiss luxury timepiece, this Riviera is designed to be enjoyed for decades.

The Riviera's violet lacquered dial is its defining feature. Finished with a radiant sun-satin treatment and overlaid with Baume & Mercier's transparent wave motif, it captures and reflects light beautifully throughout the day. Rhodium-plated faceted hands, applied Roman numerals, riveted indexes with Super-LumiNova®, and a discreet date display combine exceptional legibility with sophisticated contemporary styling.

Crafted from polished and satin-finished stainless steel, the iconic twelve-sided case flows seamlessly into the integrated bracelet, creating one of Swiss watchmaking's most recognizable silhouettes. The scratch-resistant sapphire crystal, 50-metre water resistance, and self-interchangeable bracelet system ensure the Riviera is as practical as it is elegant.

Powered by a precise Swiss quartz movement, the Riviera 10728 delivers reliable performance with virtually maintenance-free ownership. For collectors considering elegant integrated-bracelet luxury watches such as the Cartier Santos, Chopard Alpine Eagle, or Bulgari Octo Roma, the Riviera confidently offers its own distinctive Swiss identity—combining more than fifty years of heritage with timeless design and exceptional everyday versatility.

Technical Specifications

• Brand: Baume & Mercier
• Collection: Riviera
• Model Number: M0A10728
• Swiss Made
• Movement: Swiss Quartz — 5 Jewels — Silver Oxide Battery — Hours, Minutes, Central Seconds, Date
• Case: Polished & Satin-Finished Stainless Steel — Twelve-Sided — 33 mm Diameter — 9.22 mm Thickness — Screw-Fastened Solid Caseback
• Dial: Violet Lacquered Sun-Satin Finish — Transparent Wave Decoration — Rhodium-Plated Faceted Hands with Super-LumiNova® — Roman Numerals & Riveted Indexes — Date Display
• Crystal: Scratch-Resistant Sapphire Crystal
• Bracelet: Integrated Stainless Steel — Polished & Satin-Finished — Self-Interchangeable System — Triple Folding Clasp with Security Push Pieces
• Water Resistance: 50 Metres (5 ATM)

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